Thursday, June 10, 2010

BP rigs search results

While BP's claims to environmental responsibility are in tatters, so is the credibility of Google and other search engines.

Lately, folks who want to learn more about BP's oil spill in the Gulf of Mexico have noticed that BP's own website appears on the top of the list when they do a search. The link is accompanied by text about how BP is "helping."

"Helping"??? Causing the biggest oil spill in history is "helping"???

BP's site appears at the top of the list because BP literally buys phrases from search engines. They pay search engines to produce favorable results.

All this after Google has spent the past few years scolding bloggers and other folks about how they can't manipulate the search results. Then again, it's been obvious for a while now that somebody is - like when websites for abusive teen confinement centers kept appearing ahead of those of critics.

We're supposed to trust Google after this?

What's amusing though is that BP is just wasting money by trying to stage-manage the news, because nobody trusted BP anyway, because of the spill.

(Source: http://www.huffingtonpost.com/jacqueline-leo/bp-using-google-to-manipu_b_598677.html)

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