Sunday, April 19, 2009

Guess what's poppin' up everywhere? Another Bubble Gum Weekend!

Bubble gum advertising became increasingly preposterous as time went on - even when the ads actually showed people bubbling.

Bubbling is a sport indulged in by billions of people of all ages all over the world. But something about people in commercials blowing bubbles seems sillier than the same activity does in real life.

This fact was lost on the agency that made a certain set of TV ads for Extra sugarless gum and its "classic bubble gum" flavor. It includes this commersh that aired in 2000:

http://www.youtube.com/watch?v=D37WcEgnPlA

That ad is in the same series as the infamous "Hey bubble gum blowers!" commersh for the same product.

It appears to be designed to appeal to folks whose lives revolve around bubbling. It shows people ranging from cowboys to kids in weddings blowing bubbles. The characters in the commercial do various stupid things, such as pick the noses of priceless statues in libraries.

Not only that, but the people in this ad actually COUNT how many bubbles they blow! Must be nice to not have more important things in life to worry about.

By the time this commersh aired, however, bubbling in public wasn't nearly as common as this ad made it appear. So it's unclear if the ad was really that effective.

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