Saturday, October 17, 2009

Bubble gum rapper (Bubble Gum Weekend)

Because the mere existence of bubble gum makes you tumble onto the floor in laughter, this is yet another Bubble Gum Weekend - in which we usually profile hilarious old gum commercials.

Care-Free put out a strange ad in 1992 for its bubble gum (a product nobody seemed to buy).

In this preposterous commersh, a stick of this massively unpopular brand of gum magically turns an opera singer into a hip rapper:

http://www.youtube.com/watch?v=Mw86BZu_sas

The ad is somewhat whimsical, though not quite as clever as earlier gum advertising promenades. But the fact that it shows a person repeatedly bubbling is considered by advertising experts to be the commercial's saving grace.

Trendy doesn't always mean more appealing. Even some viewers who cracked a smile at this ad probably still longed for the days of the goofy charm and simplicity of Care-Free's '70s ad campaign that featured historical figures like George Washington and the Wright brothers.

Now the '70s were some carefree times!

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