CBS owns radio station B-94 in Pittsburgh. Several years ago, this signal underwent several format changes before becoming B-94 again. By far, the least successful format of these was FM talk.
But CBS didn't learn shit from that debacle. So now it's changing B-94 into an all-sports format.
On FM???
Even on AM, this format hasn't seen boxcar success.
Seriously, they're using one of the market's strongest FM signals for that???
This follows another incident in Pittsburgh in which WAMO-FM was sold to become a religious station. The FCC refused to intervene to block the sale - despite public outrage.
In B-94's case, the bad format changes occurred because the station is owned by a major group owner that owns more stations in the market than would have been allowed prior to the '90s. Everything about the Telecommunications Act of 1996 has fail written all over it, and its repeal is long overdue.
Tuesday, January 19, 2010
CBS fail
Posted by Bandit at 3:08 PM
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