The least effective gum ad ever? (Bubble Gum Weekend)

Weekends were made for taking a break from politics - as new readers of this blog will quickly learn.

More specifically, weekends were made for poking fun at old gum commercials. Because they're funny, you see. Often unintentionally so.

Our latest exhibit in this weekly feature may be the least effective gum commersh ever. It aired around 1984 for Trident's soft bubble gum:

http://www.youtube.com/watch?v=J-n9b5YDsSA

For starts, the woman in that ad looked and talked like a younger Sarah Palin. But since nobody back then knew who Failin' Palin was, I'll give the ad a pass on that.

The ad was likely ineffective because in those days people expected bubble gum to make giant bubbles the size of their heads. The '80s were a different world from today, you see. But when the woman in this commersh bubbled, it wasn't exactly 'Guinness Book Of World Records' material. It's almost as if she tried blowing a bubble out of Play-Doh.

Also, this was in the days when commercials always had jingles that sounded like they had 20 singers singing all at once. The jingle in this ad and another from the same series sounds vaguely like it uses the same singers as the ill-fated "Gotta be right!" ads for Frisch's Big Boy restaurants. Not exactly the same, because the Frisch's singers were more nasal, but close.

So laugh at this commersh. It's funny!