How to waste 2 radio stations

I try to keep track of radio stations (even miserable ones), and this is about as lame-o-rific as it gets.

This story comes to us from Jackson, Tennessee, where they now have 2 - count 'em, 2 - stations carrying the exact same right-wing mumbo-jumbo.

The operations manager of WTJS-AM and WTJW-FM boasted, "This is an exciting time for Jackson area listeners, who can now find Glenn Beck, Rush Limbaugh, Sean Hannity, and Bill O'Reilly at 1390 and 105.3." Yes, but why the fuck would they want to? Why put this crap on 2 stations? One isn't enough anymore?

WTJW had just ditched a successful music format (which bore the call letters WLSZ) that was separately programmed from WTJS's talk format. Why shut off successful programming to replace it with loudmouth diatribes that are already heard on another station?

Another WTJW/WTJS big shot said, "The Jackson market has demonstrated their desire to speak out, and the news/talk format on TJ-105 gives them the opportunity to do exactly that." Well, that they're doing - only I don't think they're using WTJW to do it. People are mad!!!

It sounds like the only people to whom the station has granted the opportunity to speak out are Glenn Beck, Rush Limbaugh, Sean Hannity, and Bill O'Reilly. (Isn't it lovely when a company provides 2 stations in the same city for 4 people who got a ConservaFool entry?)

Talk about a station setting itself up for failure! In the past 15 years I've seen this happen in the American radio business so many times, and with increasing frequency (no pun intended). And this story is in a city that's not that big, so there aren't many stations to spare.

I can almost guarantee that this ain't gonna last - at least not with the same right-wing blowhards on 2 different stations. If it does last, it won't be with spectacular ratings.

(Source: http://www.jacksonsun.com/apps/pbcs.dll/article?AID=/20080402/BUSINESS/804020305/1046)