Wednesday, February 13, 2019

Major radio stations to go religious

What ever happened to some of America's biggest radio stations of 30 years ago like WPLJ in New York City and WRQX in Washington, D.C.?

They're pooing, that's what.

These and other stations are now owned by Cumulus Media - but WPLJ and WRQX are among 6 that Cumulus is selling to Educational Media Foundation, which broadcasts religious music only. In Cincinnati, EMF already broadcasts on WNLT and WORI, but at least those stations had no historic importance.

WPLJ and the others will switch to EMF's formats when the deal closes in early summer.

Let that sink in for a moment. We're talking about WPLJ here.

The president of EMF not-so-humbly stated, "These are legendary stations that will enable us to enter new markets in Washington, D.C.; Atlanta; Savannah; and Syracuse and expand our footprint in New York." If they're legendary stations, why is EMF allowed to gut them?

Response from both of radio's remaining listeners is universally negative. They correctly point out that this is why nobody listens to radio anymore. They observe that this will give EMF 3 overlapping signals with the exact same content near D.C. But they also point out that EMF is America's only major radio station owner that's still profitable. That's because it's considered a ministry, so it's tax-exempt - and because they offer no local programming on any of the 500-plus stations it owns. A money maker perhaps, but it doesn't offer much to listeners.

For folks in D.C., it's a feeling of deja vu. In 1992, another of D.C.'s biggest stations - WAVA - was sold to Salem Communications, which switched it to religious. One of Salem's founders has co-chaired what Wikipedia calls "a religiously based Republican electoral campaign." Salem's founders also donated heavily to the George W. Bush campaign and an antigay referendumb in California.

Meanwhile, the FCC leans back and bastes as it rubber-stamps these station sales.

(Source: https://radioinsight.com/headlines/174511/cumulus-sells-six-to-emf-swaps-with-entercom-in-new-york-indianapolis)

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