Friday, June 12, 2009

Coke Zero zeroed in Venezuela

Health officials in Venezuela are on the right track, aren't they?

While the United States seriously considers government subsidies for cancer-causing artificial sweeteners, the administration of Venezuelan President Hugo Chavez is moving in the other direction.

Venezuela's health department has ordered Coke Zero - a beverage laden with artificial sweeteners - to be discontinued nationwide.

Very few tears are being shed.

Coke Zero, incidentally, was recently the subject of a grim marketing blunder.

As a marketing tie-in to a recent James Bond movie, a commercial for this product played an instrumental version of a song from the film.

The song's title? "Another Way To Die"!

I guess getting cancer from aspartame really is another way to die, isn't it?


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