Saturday, August 16, 2008

Now in bubble gum too! (Bubble Gum Weekend)

How can you have a bubble gum commersh without any bubbling?

Care-Free did it in 1976:

http://www.youtube.com/watch?v=aFqnhqcaAaU

For the nation's Bicentennial, Care-Free (a brand of gum laden with artificial sweeteners) unleashed a series of patriotic commercials featuring actors portraying Benjamin Franklin, George Washington, the Wright brothers, and other historic figures.

The ad featuring Franklin, however, lacked any bubbling - unlike some of the others, whose catchphrase was, "Discover bubble gum too!"

Also, this commersh is erroneous, as Washington, D.C., was not founded yet during Franklin's lifetime. Nor was Care-Free. Or bubble gum. (Imagine a life without bubble gum!)

Is it just me, or does that jingle at the end sound like it's straight out of 'Grease' - which also didn't exist during Ben Franklin's time?

These ads continued until about 1978 or 1979, and they were on the radio too. I remember when I was about 5 years old hearing one of these ads on the AM radio in my parents' Horizon as we pulled into the parking lot at the Fort Thomas IGA.

So let there be 32% more gum - for as I always say: Burn gum! It melts!

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